eRepublik - A Pay to Play Subscription Game?

Day 2,136, 17:14 Published in United Kingdom Norway by Major Lee Hung
Pay to Play?

For a while now, we've been seeing a sure transition in eRepublik, mostly based around the economy model and having a big impact on everything else.

The cost to do anything is increasing, yet most people's earnings aren't. The only way to cover yourself is to put in a minimum investment of at least €200, which is about the amount you need to pay to play actively without needing to invest more.

Is this €200 just a life-time subscription fee? Is eRepublik truly free to play?



The Hidden Subscription Fee

How much does it really cost to fight?

To see the true costs, you need to consider what the average eRepublik player will do each day and what assets they have.

Like me, many try to fit in fulfilling their daily order after working & training. The cost of this has gone up at least 60% in the last 14 days and is showing no signs of stopping. As mentioned above, seemingly the only counter is to pay a significant investment to save yourself € in the long-run.

'Food Fighting'

You have 650 maximum wellness, you're the average player and working & training consumes 150 of your total energy - energy + reserve is now at 1,150.

Tanks: £174.00
Foo😛 £184.00
TOTAL: £358.00

If you log on once per day, you can expect to pay out £358.00 per day to achieve a decent result from the missions, without using your bank card.

This Cost in Real Money

Now, after working the above out, I was curious. If we linked that cost to some kind of real-life money equivalent, how much would it cost? Is this some sort of hidden subscription fee to enjoy all of the game's features?

Gold Cost: 1.75 gold per day
Real Money Equivalent: €0.45 (during a gold promotion)

So if you were to count up the above, you're paying €3.15 per week essentially just to do the very basics that eRepublik has to offer.

This is €12.6 per month just to log in, work, train and fight

Hidden Pay to Play Subscription Model?

This is much like a subscription model in your average MMO. Many will operate a model in which you can play limited features for free, but have to pay to do the more 'fun' things. (Or as I like to think of it, to actually play the game and not just a demo) Considering the above, and the fact that your average player won't have the assets to generate that much income, surely they'd have to buy gold if they enjoy the game and what to enjoy all of the features at their leisure.

Consider the above model in eRepublik. If you want to just log in once a day to work and train, that's free. If you want to fight too and get truly involved, you're going to need to pay with real money somewhere down the line.

The War Stash can save you €2.6 a month, and it basically acts as your monthly subscription fee with similar rewards to what you'll find in other MMOs. The ONLY difference is that eRepublik is disguised as free to play. This is actually becoming a common business model in its own right for the online gaming market. Welcome to the not-so-free-to-play market.

So How Does eRepublik Compare?

If we group eRepublik with MMOs based on their subscription fee, assuming that the War Stash is your monthly subscription:

#1. Star Wars The Old Republik: €14.49
#2. World of Warcraft: €12.99
#3. Final Fantasy: €12.95
#4. eRepublik: €9.99
#5. Ryzom: €7.99
#6. Tibia: €7.45

So eRepublik is towards the middle of the spectrum of subscription fees. Assuming that about 20% of eRepublik players are 'subscribers', althought it could be as high as 40%, eRepublik is making a net profit of at least €250,000 per month.

When you include people who pay masses more than the subscription fee, this number can quickly double. When you consider the size of eRepublik's operations compared to the other games (tiny network infrastructure, a fraction of the staff, no split between publisher/developer) eRepublik is the most profitable MMO on the list. If it had the other games on the list have, it would undoubtedly be the highest earning game created.

Now, the average player who pays is going to probably stick around for about 1.5 - 3 years. If you consider how much you're going to spend in the long run, buying a few hundred gold now and setting up your income is actually going to save you a lot of money over the course of your eLife.

I hope this has provoked some thought about eRepublik's current direction as a business, and thanks for reading! 🙂


Struggling to buy food each day under high prices? The ESO food bank gives out daily survival packs worth up to 600 energy each for those in need! Click this link for the article for more details.