A Primer on Campaigning in eCanada

Day 514, 22:16 Published in Canada Canada by Zanalan

-- CANADA PRIZE ENTRY --

The events of in the recent party elections have served to underscore a serious problem within our political system. We have hears cries of outrage at Cleomynestra’s election to the head of the Canadian Social Democrats. How could a citizen who is not outwardly active on the forums, IRC or newspapers possibly win the election? The answer is far simpler than some would like to admit.

Before and during the Presidential elections that I was a candidate in there were regular complaints that I was not active enough. Like Cleomynestra, I am not an ardent forum poster. I rarely appear on the IRC. My newspaper articles are few and far between. To some in the citizenry, I am equally as inactive. In my case, I chose to answer some of those complaints. Answering with “me too” or “I agree” to a forum discussion does nothing to advance a discussion. Being on the IRC and taking part in the name-changing games does nothing to address my qualifications. Posting inane newspaper articles is a waste of my time and the time of the reader. While these answers seemed to briefly stifle the complaints the question of activity re-occurred regularly.

Following my election loss to Bruck, I decided to take a different tact. Other than the odd newspaper article, I decided to work through personal contact rather than the broader tools of our game. In that time, I contacted nearly 200 citizens who were reaching level 7 (able to join a party). Each of these people received an email that congratulated their achievement and asking them to join the CSD. The effects of this “quiet work” were clear. In the group who were contacted who chose a party, the CEP gained 16% of the new members; the PPC gained 13%, while the other parties received 25%. The CSD gained 46% of the new members. That is a significant difference! But what does this mean to the Cleomynestra election?

The largest percentage of our population is never on the IRC. The majority of our citizens are not forum contributors. They may read some of the articles, but the newspapers are not an important part of their daily game play. However, those same citizens are likely to read any message that comes to their inbox. A personal contact has value to them. That is the tool that Cleomynestra took advantage of. The results of that work are clear: the CSD has a “surprise” winner.

There is a lesson for all would-be political leaders. It will be a hard lesson for some politicians to learn. Your popularity on the IRC is irrelevant. Being vocal on the forums is largely unimportant. The most effective way to sway voters—and therefore win elections—is to have personal contact. Until we have a few more surprise winners like Cleomynestra, I doubt that the lesson will be heard.