Join the new world

Proudly South African is the “buy local” campaign launched in 2009, to boost job creation and pride in “local” by promoting South African companies and their ‘homegrown’ products.

Buying South African stimulates an increased demand for locally-produced products and services. This translates into the safeguarding of existing employment opportunities, economic growth.

By buying Proudly South African, both consumers and businesses are making a personal contribution to nation-building. Consumers get an assurance of quality because only quality products carry the Proudly South African mark, while members of the Campaign are furthermore committed to an uplifting ethos and socially responsible business practices which are reflected in the membership criteria. In this manner the Campaign represents and stimulates the creation of a virtuous circle which benefits all.



Mission

To facilitate economic prosperity and be a competitiveness driver and business partner for all South African producers and service providers who are serious about their patriotism and are committed to creating and sustaining employment and meaningful gain for local industries, by joining the Campaign.

Vision

The Proudly South African Campaign will encourage the Nation to make personal and organizational contributions to economic growth and prosperity in South Africa, thereby increasing employment opportunities and reinforcing national pride.


So, remember to look for Proudly South African (PSA) when you make purchase decisions!