Join the new world

Okay, now we're getting somewhere - buying and selling companies. It seems that a large part of players who've played this game enough to get out of the beginner phase has a company somewhere in the New World. However, everyone doesn't want to keep those companies for themselves. The reasons are plentiful: they may want to get money to upgrade another company, the business is deemed non-profitable, the company is stuck in another country after conquest or something else. When this happens, the company owner sets his company for sale. There, a cunning businessman can buy it either for himself or try selling it with a higher price.

This article deals is about the latter, whereas the fourth part deals about actually running the company.

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IMPORTANT: This article assumes that you own an organization. If you don't have one and you buy a company with your citizen account, you cannot work anywhere and you're stuck as the general manager of your company until someone buys your company. This is definitely not recommended, as the organizations cost 5 gold a piece and you can create them easily on this page.

Reselling companies can get you to large profits rather fast. Sometimes players set their companies for sale at ridiculous prices - you just need to be the first to find them and buy them. This isn't always easy, as the game has at the moment 60 countries, each of which has several pages of companies for sale. Also, you need to have some information and understanding of what is a proper price for a company, so that you don't need to sell the company further at a loss.


Buying companies is not like buying a lottery ticket - with good buying criteria you win practically every time.

There are multiple factors that affect the real value of the company:

-Quality
-The number of licenses and their usability
-Country or region in which the company resides - especially in raw materials industry
-Raw materials and finished products
-The number of employees, both living and dead and their skills and wellnesses

It's relatively easy to estimate the market value of the company by using these criteria. Before going through these factors in more detail, let's go through the different types of companies

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Types of companies

Not all branches are equally interesting to buyers. The following is a list of company types in order of perceived desirability on the market and try to explain why they're popular.

Weapons industry
Weapons is arguably the most interesting branch. A lot of people seem to want to have their own weapons company to produce guns for themselves and friends. In almost every country, weapons are needed and licenses are useful due to low import tax in various countries.

Iron industry
In order to produce weapons, iron is needed. Combine this with the fact that only a few countries have high iron regions, the companies are often sought for. However, in areas such as Podolia athere are a lot of iron companies for sale, because Podolia used to be a part of a larger country. The licenses are very often useful, because practically no country that doesn't have a high iron has import taxes for it.

Food industry

Everyone needs food.

In food industry you don't really suffer from lack of buyers. Everyone needs to buy food. In many countries, it's a relatively common industry for beginners. Licenses, however, aren't very useful since a lot of countries produce their own food. However, a carefully selected license is always a plus.

Moving ticket and gift industry
These branches are easy to check, since only the Q1 companies are of any use - don't even consider other qualities, unless you get them cheap enough. More about this later on in the guide.

Grain and wood industry
Grain and wood industry have a bit different characteristics, but I decided to lump them together in this category for a reason: these raw materials can be found in various countries and there's usually demand for their products, but the profits often stay rather low due to the sheer number of companies. If the country has other raw materials apart from these, there will be more competition between companies to get the best employees - grain and wood industry often tend to suffer from it.
Licenses are very much worth it in wood industry, but rarely so in grain industry (however, there are exceptions).

House industry

Building houses requires a relatively large capital. Due to this, buying a company is somewhat risky unless you have a good plan of business. Due to this, buying an used one and reselling it can take some time. At the time of writing, house business is doing relatively good and should you find a low priced house company, you may be able to get it sold much easier than a couple of months ago. The market fluctuates.

Oil and diamond industry
These raw materials are somewhat risky. A lot of gift and moving ticket companies have their own raw materials companies due to no need to upgrade their manufacturing companies.

Hospitals and defense systems
Basically only governments or rich players own these companies. Don't buy unless you really know what you're doing, or you get one for extremely cheap price.

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What is cheap, then?

It's difficult to define clear numbers on what's cheap and what's not. I personally aim towards being sure of being able to get rid of the company within reasonable time. I'll list here a couple of values I find to be good. You should never buy a company based on just one single criterium - always consider the big picture.

Quality is practically always the most important criterium when buying a company.
-For Q1 companies, compare the price with the price of founding a new company: 20g. Selling for more than 20g is difficult and often impossible, unless you advertise the raw materials, finished products or licenses included in the company. However, if you have a Q1 company located in California with a license to Indonesia, trying to sell your company for anything more than 25g is simply put lame, and even above 20g you'll find it hard to find buyers. For manufacture companies, 15g is often a cheap price. For land industry, this varies greatly between areas. For hospitals and defense systems, don't bother if the price is more than 5g. As a rule of thumb - if the company is useful and you can still resell it at a low price, you're on the right track.

-For Q2 companies, people are expecting more discount than for Q1 companies, because if you get a Q1 company at 15g and upgrade it to Q2 (20g), you'll end up with a company that costs 35g. In other words, you're best off looking for Q2 companies in the range of 30g. As said, forget gift and moving ticket industries with one exception: if you lower the quality, you get half of the upgrade cost back. For instance, if you find a Q2 gift company at the price of 20g, go ahead and buy it. Downgrade it, receive 10g and resell the company at e.g. 15g - you'll make 5g in the process and someone definitely will buy it at that price.



-Q3 to Q5 companies are often too expensive for beginners. Q3 company prices usually start in the range of 50g - this is due to the possibility to downgrade companies. For a Q3 company, you'll get 25g+10g=35g, so we end up again with the magical 15g price for a Q1 company. Very often you see bad companies being sold at this price, hoping that someone ignores the lack of raw materials in the area and buys the company because he gets a Q3 company for a cheap price. Don't fall into this trap! A bit less worrysome deal would be e.g. to buy a Q3 weapons company for about 50g and try to resell it at 75g or 80g, depending on the prices of other companies in the country, of course.

Licenses are somewhat expensive to buy - they cost usually 20g (although you can get them for 5g to the country that currently owns the region). Their resale value is considerably less though, since useless licenses are plentiful on the market. For useful licenses, you can consider paying some extra. Useless licenses are e.g. countries under embargo for one reason or another, or countries that have a too high import taxation for any profitable business.

Raw materials industry has one crucial characteristic, the company location.
-If the area has no resources of your company type, don't bother buying them unless you can get them for about 1-4g. After that, you can try selling them again for ~4-7g. The low price may get other company retailers interested, but their capital will be bound to the company for a much longer time and it's not at all certain that they get the company sold again with profit.


Does this look like Florida? Check again before buying that oil field.

-Companies in high resource regions are usually rather easy. Practically for 15g, you can get any company sold unless there are a lot of other candidates.
-Companies in medium regions are arguably the most difficult. They're often about as useful as regions with no resources, but they're more expensive. They may also have some licenses. In practice, I don't really expect anyone to buy a medium region company for more than 10g, so don't have your expections too high.

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