An Introduction, and a Look at Newfriend Retention
Dr. Kenzo Tenma
Who am I?
First of all, I’d like to introduce myself. I am Dr. Kenzo Tenma, a new player born on Day 2,596. I look forward to interacting with the lively community that makes up this game and getting to know all of you. I’m here to talk about my experiences in my first hours and days in the game, and how I feel that experience, and the experience of others, could be better.
Why does this matter?
In a game like eRepublik, everything depends upon the player base. The entire life of the game depends on us, because while the mechanics are there to be played, the game is not fun without interaction. Without the active retention of new players, the player base will only continue to shrink, resulting in a less fun and a less engaging game for everyone involved. There are obvious ways that we can work to retain new players, and I am going to offer my opinion on the subject, by detailing my experience.
My Experience.
The first question to ask, is what keeps players playing?
Obviously this question is a dynamic one that changes throughout every players' time here, but my reason holds a unique position in retaining other newcomers. Before I had even signed up for an account, I had a vested interest in this game. I had been looking for some kind of social online game that involved politics, and a friend directed me here. As soon as I signed up, I started reading. I read all of the links I received through PMs, and the top five newspapers. This all brought me into the game, and made me want to sign in again.
But what if I hadn’t heard about the game from another person? What if I had happened upon eRepublik from a simple Google search? What do I have to spark my interest? Upon signing in for the first time, a few things pop out at the new comer. First, is the game’s shotty tutorial, which suggests working, training, and fighting, and leveling as fast as possible. Secondly, they receive an automated message from the president.
The Welcoming Letter:
When a new player joins eRepublik, they receive a slew of welcoming messages from various entities in the game, but the only message that a new member is going to see for certain, and probably the only one they will see during their first login, is the initial welcoming letter. This message is the most integral factor in the retaining of a new player that has had no former experience with eRepublik. This message holds two specific purposes: firstly, stopping the player from doing anything stupid on their initial login, and much more importantly, bringing about enough interest in the player to best ensure another login the following day. If they manage a second login then their chances of remaining in the game have expanded hugely, as they will now have a sizable amount of messages to read so long as the various political and military entities are doing their jobs well, keeping the game and learning process interesting.
So what can we do better?
Neither of these key points were properly targeted until I received a message from Gnilraps:
This message more properly tackles our goal of stopping the new player from putting him or herself behind. Furthermore, it suggests, not only in passing that the newcomer should save his gold, but lays out a proper plan of action, while not going too far. Obviously we don't want to flood the new player with too much information, so Gnilraps states that his advice of not fighting will be explained later. This is a good game plan. Furthermore, while not doing as much as the introductory message might be capable of, it brings forth the promise of conversation.
The main issue with the current status of the introductory message is that, aside from the fact that it doesn't do the greatest job of drawing the player back, it doesn't give the player a game plan for success. It does give the player some helpful hints, but hints are it. In fact, the only point of direction given is that the new player not create multiple accounts and a suggestion not to spend gold on training. Of course, the DoE link is filled with a wealth of information, but expecting all new players to actively peruse these links on their first visit is not a good plan. Leaving them there for those that are already invested is great, but most of us simply are not at that point during our first session. This is, again, the reason that this initial message must draw visitors back for more.
Correcting the Current Discrepancies
In the current landscape, these are, almost always, what a new account will look like after the first login.
Obviously, the first of these two cannot be helped much. This person may not have even read the introductory message, but if they did, and it had the potential that I am suggesting, they might not have left before doing a thing in the game.
The person in the second image clearly shows interest, but they fought, and far too much. And they did so because the in game tutorial tells them to do so. This needs to be addressed in the core of the introductory message: if you want to help your nation, get active in a military unit and political party, and work and train. Save your gold. Only fight until you are high enough level to join a political party and then farm strength. And make it exciting, express the wealth of opportunities, and more players will come back.
In Summation:
Growing the active player base and drawing in new members is a must for the sustainability of this game. This can happen now by:
-Creating a clear and succinct plan for new players
-Bringing interest to the player in the initial message
-Recognizing that the #1 goal of the introductory message is to bring a new player back a second time.
Thanks for the read, there is more to come.
- Dr. Kenzo Tenma
Note: Special thanks to Gnilraps for suggesting I write a news article, and all of his helpful guidance.
Comments
Fine looking graphics you've got there...
🙂
Hmmm... Good luck.
Welcome to the eUSA and eRepublic. Hope to see more from you in the future, o7
Welcome to the world
Solid read, glad you're getting involved. Keep it up and welcome to the game!
Great article, keep up the good work glad to have you!
FIST
Voted & Subscribed.
Keep up the good work. There is some useful information here.
I welcome Thee to the Meta-Game
It's been a while since I have seen something like this!
Great Read. I hope you write again very soon.
Just WOW.
\o/
eUK's attempt on keeping new players http://www.erepublik.com/en/main/law/United-Kingdom/153377
lmfao, that's beautiful
That is priceless. Why would anyone vote no?
ikr?
cool
Great article!
We'll done and welcome!
Welcome
welcome !
Voted, Subbed, and Endorsed, and honestly, I don't usually endorse articles, but this one really deserves my money because of how valuable and rare this sort of insight is.
You've probably noticed already, but the majority of the most active players in this game have been here, well, for a long time. This is like our societal sandbox. Now, while we know intimately that this game has seen better days, we also know that for this thing to be worth playing and hanging around for, the most valuable thing is likeminded people. We know that this game needs players to be worthwhile for its players (sounds kind of redundant, I guess, but the community is what gives this game staying power).
With that said though, precisely because we've been here for so long, we've lost the perspective of a new player. We'd like everyone to like this game like we do, but we're often too busy reminiscing about times past to actively think about what it is that keeps people here. That's why articles like this one are so valuable. This is like a refresher that refocuses people on what really matters and what really needs to be done to make this game thrive again.
Also, randomly, I should really watch Monster sometime. I've heard it's great, but I also keep hearing that it's long and slow, and that it's not for everyone. Apparently, people say it's a masterpiece if you're the sort of person that would enjoy it. Now that I think about it, it's kind of like eRep in that regard.
Thanks for your article! RG posted a really good comment so I won't try to beat that ;d
I just want to make sure you know of DoE's Question of the Day program:
http://eusg.us/doe/programs/qotd/
Giving a correct answer will win you 50 q5 pieces of food, daily!
very nice, v/s