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[IBC]Will eRepublik find a way to keep new players?

Day 1,820, 12:16 Published in United Kingdom United Kingdom by Horatio I



eRepublik, is there a future for new players?

This is a short,quick and concise look at some statistics I’ve found with new players.

Four weeks ago I started an ad campaign on Facebook.
In those four weeks it has;
Been seen by 117,000 people, an average of 1.7 times.
Of that number, I have had 78 clicks through to my referal page.

So to summerise,

Reach: 117,000
Viewed:1.7 times each on average.
Clicked:78
A Click-Through-Rate : 0.038%

The Click through rate was exactly the same for each week independent of the other weeks.

Now, out of those 78 clicks, I have had [/b]28[/b] new recruits.

Now a quick breakdown of the recent recruits,

Still Active*: 2 or 7%- One signed up today.
Reached level greater than 10: 13 or 46%
Reached level 20:8 or 28%


With less than 8% of my recent recruits still playing and the fact that
in total I’ve recruited 46 people, of which only 6% are still active.
I can only conclude eRepublik is having a really hard time to keep recruits.

Every single recruit was sent over 2,000 in health, and at least four Q7 weapons as well as a quick PM from myself in an effort to keep them playing.

I believe the biggest problem is communication. Without the external forums and IRC, the eUK to me would feel extremely desolate and the game in total quite inactive. I’d wonder if anyone actually was playing at all. It’s quite easy to see why people get bored with game is pretty much just this



*Defined as increasing in stat in the last seven days.

I also invite you to join The eUK Forums.

Crede quod habes, et habes.
His Majesty,
Horatio I, The unpopular


*All views expressed in this article are those of the authors and do not necessarily represent the views of The Unity Party.
 

Comments

CrispyDragon
CrispyDragon Day 1,820, 16:08

An interesting article. Quite sad about your retention rate, even with your personal touch of gifts and PM's

Prince Andrei
Prince Andrei Day 1,821, 03:49

When I started, I found the forums even worse than the game. Irc>forums

Alphabethis
Alphabethis Day 1,821, 06:45

agreed about poor retention, I managed to recruit 3 players, none of them has survived further than level 23. Offsite forums is not the solution. better game itself is the only one, AND just more and more and more recruiting.

Michael Crookes
Michael Crookes Day 1,822, 02:33

how much did the facebook advert cost you?

 
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What is this?

You are reading an article written by a citizen of eRepublik, an immersive multiplayer strategy game based on real life countries. Create your own character and help your country achieve its glory while establishing yourself as a war hero, renowned publisher or finance guru.