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As example we will take the article written by Sweet.

Sweets Article

Now Sweet claimed he made in 2 weeks according to him over 10000 IEP per active citizen of our country.

A mathematician will show the obvious errors in this statement. 10000 X ? = ?

LESSON: He missed out on providing 2 variables either number of active citizens or 2 actual money made. Providing 1 would unlock the other as we had the 10000 per active citizen constant .

Now to seek active members of Ireland 1 can take Omega Eirann which has 41 members and the Labour Party as recent creations . Giving us 66 confirmed active players. Conservativle lets say another 65 members in other parties. Giving us a total of 130 players and 1.3 million in 14 days.

Now we go into what the specifics of his operation was . It could be either buying gold and then selling it but he mentions a 10 gold cap. And he mentions a 10 gold donations limit. So we must assume it wss selling currency and then donating the gold to the treasury. Right? I really tried hard but the guys writing is so muddled its impossible to say.

LESSON : Normal people wants to hear news in the language they understand. Be specific and never use general terms such as transactions. The normal player was not there witnessing it. There is 2 options available as transactions. Furthermore his article contains many many vague facts. An article should not always be a puzzle. In short be specific. For example: "My strategy was to provide citizens 2000 gold which they had to place on the MM thereafter they should donate the gold to the treasury."

lESSON:The importance of substance

Given the title of your article what is the facts that you cannot leave out? In an financial article: Your numbers and secondly how you used your strategy to unlock value to the numbers i.e your actions

Due to the vagueness of the facts given the article dies a predictable death. Confronted with real facts the reader sides with the attacker of the article. This is because the attacker (me) provides concrete numbers whereas the OP (original poster - sweet) just provides vague numbers and vague actions.

What is worse he provides those vague numbers on foreign soil. So sweet the game say there is 318 active citizen so we can assume then it should have been 400 which means we made 4 million in 2 weeks? Right? How the craic is an american reader supposed to know how many active citizens Ireland had in 2014?

(Remember the video of the 2 Irish guys applying for a post and they get angry at each other as the one thinks the other is haughty and the other one thinks the other guy is kind of a redneck and then they get to the boss who thinks both are leprechauns that speak in some kind of oinky dialect.)

the substance was the numbers and actions but there is still some problems with his article.

Lesson:Tie everything together

There is a lot of clues - orgs could not donate to the government - citizens could - had to use citizens - too many gaps inbetween.

What sweet does is jump in his article . Think of this as a frog on a lily leave in a pond jumping from fact to fact. How does fact 1 lead to fact 2 how does fact 2 work with fact 3. The reader have no specifics so the connections is blurred. Does the 10 gold donation limit tie into the money or the gold side of the monetary market?. The window was open.....Explain yourself young man! Unfortunatley there is no real connections. If your writing an article of substance you need to tie stuff together and make everything a neat easily understood whole. Or your article fail!

Lesson: Have a start and an end total. Provide all your calculations and math.

The numbers tell your story much easier than you can we had 2 million I made 2 million we had 4 million afterwards lou lost 2 million. Now who do not understand that? This is connected to substance but I would say every Financial article should provide all of the numbers. Very important . Fail to deliver and your article goes plop.

4 + 1.3 = 5.3. the bit I am now talking about is the money left in Looouman 's account. The reader has been presented with 1 fact an income of 10000 per active citizen. he has no start total. he do not now how many runners(not smurfs sweet you ninny runners) where involved in the operation. Half of ? is ??. He does not know the role and actions each runner take and he does not know what the end total of the operation was. So at the second stage of your story the loouman is a noob bit. We are left with another ? How much money was left and placed in the Loouman account. it seems you know exactly! And then we get how much did he lose and how exactly do you lose money that is just in your account.

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Summary: In the end you can see although Sweets article was funny to a certain extent it is like a fish out of water . The thing just flops there helpless.

So youngsters unless you want to write good articles for your prison psychiatrist. you know good material that will keep him busy for atleast a couple of years whilst you sit in a seat opposite him and smoke his free fags. You must learn to present your facts and actions with all of the specifics attached to it to the molecular level.