Citizen Ads Updates

Day 604, 07:35 • Published in • by Plato

Dear citizens,

We would like to provide you a brief update concerning the latest addition to eRepublik, the citizen ads module. The new module is in its beta phase, which means we will constantly work to improve it so that we deliver a high quality feature.

Our team carefully listened to citizens feedback and the general feeling was “very cool, but a bit expensive.” Indeed it was expensive due to the fast rate at which impressions were being consumed, giving rise to situations where 2 Gold and 2000 impressions were “eaten” in just a matter of minutes, in a big country. Well, looks like we have some traffic around here!

We decided to implement some changes, so here is the good news:

-the minimum campaign budget is now one Gold, instead of two;
-the maximum number of impressions was multiplied 10 times, for the same amount of Gold.

Based on the new rules, for two Gold you get a maximum of 20.000 impressions instead of 2.000 - so your ad could be “live” on site for approximately one hour, even in a big country, not just a couple of minutes.

If you chose to invest one Gold in your advertising campaign, you can get as many as 10.000 impressions, for five Gold 50.000 impressions, and so on.

Conclusion: Your ad could be displayed five times longer for half the price, or ten times longer for the same price as before!

Apart from these, all previous rules remain the same, the highest CPI has priority, etc. And don't forget to target your ad carefully!

You may ask yourself “what in the world does CPI mean?” If you do, don't worry, all you need to do is read our previous Insider dedicated to this subject, and you'll be guided step by step regarding how to create a successful ad.

But remember, always make sure that your ad respects the Citizen Advertisement Laws !

The new pricing rules are already implemented, so all we can say is: Happy advertising!

Regards,
The eRepublik Team