Babyboom Project

Day 2,700, 07:15 • Published in Ireland Ireland • by Ian Arb

Babyboom Project Results

Good afternoon folks!

We’ve launched a Facebook advert on our own very special like page. So special that Sluagh and Don Croata made me their slave (just kidding, still love ya!)

Thanks to those who contributed their own money to the project and wouldn’t have been accomplished without your generosity.

Most importantly it’s time to show the statistics of our Facebook advert.



• As we can see the majority of people reached were in favour of males which is not surprising since this game is male dominated.
• The highest age group reach was 18-25 years and it’s very evenly spread out among other age groups.
• Mobile devices was the most popular placement of our advert which is not surprising as the majority of people have Facebook on their smartphone these days.
• Desktop feed received the lowest and the main factor would be a majority of people have Adblocker installed on their PC.



• The majority of clicks were received from males
• We received the most clicks from the 25-34 age group whereas 18-24 isn’t too far behind
• As expected the majority of clicks were from mobile devices while desktop received the lowest


• Women were the most expensive (damn women!)
• 35-44 and 45-54 age groups were the most expensive groups to be targeted
• As expected Desktop feeds were the most expensive as more people would have access to a laptop and a desktop at home

Well, what did we get out of it?

We saw some results such as new citizens popping up but to keep them in this game is the most difficult task to accomplish. However we may not have achieved the babyboom we wanted but these statistics give us a good reflection of what our target audience is.

Thanks for reading,
Ian