749
New module in eRepublik - Citizen Ads
Dear citizens,
There's an old saying, “advertising, the heart and soul of commerce.” True words these are! And it is not us who discovered the tremendous power and importance of advertising, but our forefathers. In the ancient Sumerian Kingdom, red painted stones guided customers toward what could be called "stores," or "taverns." Buried in the deserts of pharaohs, we can still find advertising messages on papyrus or ceramics tablets, written down by some smart merchants long before the foundation of Rome. Speaking of Rome, messages written on the walls, like “Death to Nero,” were also a form of advertising. We can say that advertising accompanied the very birth of human civilization. Of course, 4000 years ago advertising was not the way it is today. Actually, people were not aware of what they are doing, conceptually speaking, but they were happy to see their products sold. Or ideas propagated. In this day and age, we call this advertising.
In our efforts to develop a New World which resembles reality as much as possible, the feature to advertise products or ideas, was a necessity. That is why our team created a new module for the citizens that understand, appreciate, or fear the immense power of advertising.
Now that we have talked about the “why,” let's discuss the “where” and “how”. The citizen ads are displayed on the far right portion of eRepublik pages, where in the past you've always seen skyscraper banners. The advertising box displays three ads, each one having a picture and a text body (150 characters). Also, by rolling the mouse over an ad and clicking it, you will follow the link (eRepublik internal) which the citizen specified when they created their ad. It might be a link to their profile, or possibly their company, or an article about them, or really anything they desire.
You might say “well, just three ads, for such a big world,” but you don't need to worry. We have carefully calculated it such that the new citizen ads will be productive and useful, not annoying. We know that each citizen also wishes to get the most benefits for the Gold he or she pays, that's why a powerful targeting tool is available. After you select an image, your body-text and your link, it will be advisable to target your ad carefully.
Location: Global, just one country, just one region of a country.
Citizens: Everyone, Voters, Congressmen, General Managers, Employees, Party Members, Super Soldiers, Party Presidents.
So, it would not be advisable to leave the default values (global + everyone) and advertise your message to all 140.000 citizens of the New World, if instead you would just like some votes, from voters, residing in your region. You will understand why shortly.
The concepts at the heart of the technical side of citizen ads are Impressions and Cost per Impression (CPI). After you have targeted your ad, you will need to make an “offer,” in order to specify how much Gold you are willing to spend, in addition to the number of impressions you expect for your money. Impressions are a measure of how many pages containing your ad have been viewed by citizens .
If you divide the offered Gold by the impressions, you get a rate - the CPI. If your CPI is too low, there is a high possibility that your ad will not make any impression - so here you'll be testing your marketing skills.
Let's say you have offered 10 Gold and asked for 5000 impressions - this means that your ad CPI would be 0.002. If another citizen offers 10 Gold, but asks for 3000 impressions, his CPI would be 0.003. Every impression, that is a page viewed containing your ad, “eats” from your allocated Gold an amount equal to the CPI . When a vacant space in the ads box appears, the first one to get that space will be the ad belonging to the citizen with the 0.003 CPI (in our hypothetical situation). At this moment, you have two options: either you wait, or you edit your ad so that you have the higher CPI. You can do this by lowering the impressions or by adding Gold. The system updates real-time, so if after editing the ad your CPI is in top three, your ad will appear immediately. Statistics are available for you, showing how many clicks your ad received, impressions consumed/total, and also consumed Gold out of the total allocated budget.
Now, it's clear why targeting your ad is an important step, which you should consider carefully. The larger your target audience, the faster your impressions are “eaten.” You want your ad to have as many impressions as possible, with the highest CPI, so choose wisely both where and to whom you advertise, in order to have success with your campaign.
The ads box contains three ads, but we can have hundreds of simultaneously well-targeted ads, all over the world, at any given moment.
So start testing your marketing skills but do not forget to read the Citizen Advertisement Laws to make sure that your ads respect the dignity and rights of other entities in eRepublik.
Good luck,
The eRepublik Team
There's an old saying, “advertising, the heart and soul of commerce.” True words these are! And it is not us who discovered the tremendous power and importance of advertising, but our forefathers. In the ancient Sumerian Kingdom, red painted stones guided customers toward what could be called "stores," or "taverns." Buried in the deserts of pharaohs, we can still find advertising messages on papyrus or ceramics tablets, written down by some smart merchants long before the foundation of Rome. Speaking of Rome, messages written on the walls, like “Death to Nero,” were also a form of advertising. We can say that advertising accompanied the very birth of human civilization. Of course, 4000 years ago advertising was not the way it is today. Actually, people were not aware of what they are doing, conceptually speaking, but they were happy to see their products sold. Or ideas propagated. In this day and age, we call this advertising.
In our efforts to develop a New World which resembles reality as much as possible, the feature to advertise products or ideas, was a necessity. That is why our team created a new module for the citizens that understand, appreciate, or fear the immense power of advertising.
Now that we have talked about the “why,” let's discuss the “where” and “how”. The citizen ads are displayed on the far right portion of eRepublik pages, where in the past you've always seen skyscraper banners. The advertising box displays three ads, each one having a picture and a text body (150 characters). Also, by rolling the mouse over an ad and clicking it, you will follow the link (eRepublik internal) which the citizen specified when they created their ad. It might be a link to their profile, or possibly their company, or an article about them, or really anything they desire.
You might say “well, just three ads, for such a big world,” but you don't need to worry. We have carefully calculated it such that the new citizen ads will be productive and useful, not annoying. We know that each citizen also wishes to get the most benefits for the Gold he or she pays, that's why a powerful targeting tool is available. After you select an image, your body-text and your link, it will be advisable to target your ad carefully.
Location: Global, just one country, just one region of a country.
Citizens: Everyone, Voters, Congressmen, General Managers, Employees, Party Members, Super Soldiers, Party Presidents.
So, it would not be advisable to leave the default values (global + everyone) and advertise your message to all 140.000 citizens of the New World, if instead you would just like some votes, from voters, residing in your region. You will understand why shortly.
The concepts at the heart of the technical side of citizen ads are Impressions and Cost per Impression (CPI). After you have targeted your ad, you will need to make an “offer,” in order to specify how much Gold you are willing to spend, in addition to the number of impressions you expect for your money. Impressions are a measure of how many pages containing your ad have been viewed by citizens .
If you divide the offered Gold by the impressions, you get a rate - the CPI. If your CPI is too low, there is a high possibility that your ad will not make any impression - so here you'll be testing your marketing skills.
Let's say you have offered 10 Gold and asked for 5000 impressions - this means that your ad CPI would be 0.002. If another citizen offers 10 Gold, but asks for 3000 impressions, his CPI would be 0.003. Every impression, that is a page viewed containing your ad, “eats” from your allocated Gold an amount equal to the CPI . When a vacant space in the ads box appears, the first one to get that space will be the ad belonging to the citizen with the 0.003 CPI (in our hypothetical situation). At this moment, you have two options: either you wait, or you edit your ad so that you have the higher CPI. You can do this by lowering the impressions or by adding Gold. The system updates real-time, so if after editing the ad your CPI is in top three, your ad will appear immediately. Statistics are available for you, showing how many clicks your ad received, impressions consumed/total, and also consumed Gold out of the total allocated budget.
Now, it's clear why targeting your ad is an important step, which you should consider carefully. The larger your target audience, the faster your impressions are “eaten.” You want your ad to have as many impressions as possible, with the highest CPI, so choose wisely both where and to whom you advertise, in order to have success with your campaign.
The ads box contains three ads, but we can have hundreds of simultaneously well-targeted ads, all over the world, at any given moment.
So start testing your marketing skills but do not forget to read the Citizen Advertisement Laws to make sure that your ads respect the dignity and rights of other entities in eRepublik.
Good luck,
The eRepublik Team
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I tip my hat
Bla -1 region in FINLAND
cool.
add algeria to the game now
Voted! Nice add
Well done.
Boo, we want free ads
And I cannot move to Hungary! Please fix that bug. Pretty please with sugar on top!
great!
voted!
Very cool idea \o/
Wait a minute...
I think it's a bit...expensive...
We want new rank
What about the wars?
<a href="http://www.erepublik.com/en/country/military/Hungary" target="_blank">http://www.erepublik.com/en/country/mili[..]gary</a>
you can try any country, the result is the same
Cool module!
link to Citizen Advertisement Laws doesn't work.
how about fixing the avatar problem
I don't have gold!
looks cool so far
If the CPI is based off of "Bidding" wouldn't it be advantageous for Citizens, As a player run society, to band together and make a bidding structure. Admin is suggesting 10G for 3,000 - 5,000 impressions. But if we as players can set the maximum society is willing to bid at 1g per 100000. Thus making Zoli's global propaganda affordable.
Joe
So far I like it! GJ!
CITIZENSHIP!!!
Editing doesn't work
Great! made one!
Seems pretty cool.
Citizenship?
I honestly can't see any intelligent person using this. 10 gold for 5000 views? No thank you.
good job boys and girls. good way to "burn" some gold
<a href="http://www.erepublik.com/en/article/dangers-in-citizens-ads-how-to-evade-them-english--856626/1/20" target="_blank">http://www.erepublik.com/en/article/dang[..]1/20</a>
0,001 is min? So high!
Voted, now we can finally, finally use the party Gold (man been waiting on that for about 1 year now )
too expensive, please the CPI is too high, actually with 2 golds I burn all 2000 visualization in 5 minutes.... in indonesia
WOW!!!! I'm so...unexcited.
this is typical anti-marketing, focuses on bla-bla-bla instead of providing quality product and THAN advertising it.
booo!
Good job eRep
1000 / 1000 13
Impressions Clicks
wow! I want pay per click and no per impression
thanks to this new feature, and all bugs that it created...
How could we live in an eRepublik Bug free?
very dumb pricing... 1000 impressions on a site which servers millions of impression per day? this must be a joke. i put up an ad when erep came back from maintenance (2 gold, 2000 imp, 0.001 cpi) it took around 2 minutes for my ad to run out. in this form this whole ad module is just a waste of time... just tap on F5 fastly and you can clear out an ad just because the refresh... you guys should learn something about online advertising before you start to make an adserver system (ok it's ingame but the concept is the same as in the real $ world)
lo proximo las alcaldias
Isn't this backwards? Why is it that the players who wants the most impressions for the least amount of gold is the one that 'wins'.
Not bad actually, although I think it's a bit expensive.
One thing I find absolutely... Let's just say I hate it. You make us chose whether to adress EN or ES eR users leaving me with two choices. Or I start using the spanish version (don't want to) or I miss out on all the spanish advertising. Thank you very much.
Make it opcional, not forced (as choosing a country or global).
And... once again, spanish version of the Insider still is the last of your priorities.
I love this! I think it's a very good and smart idea. Well done admins.
too complicated and there are more important things still not implemented
If there was a time limit it would be better, for example each person should pay 5 gold for the domestic ads 1 hour a day for 2 days.
Because with this system we should spend a lot of gold (I already spent 4 gold)
I want to earn gold clicking on the ads
Voted ,
Citizens Ads. are Perfect !!
Ready to place ads for free - to get your system a push
useless. Another money sink in times when money is scarce and profits low.
Hey, I got an idea! Why not wok next 2 months to create even bigger "get gold" icon?! Yes, screw the citizenship, missing avatars and bugs, we want LARGER "get gold" icon!
what we actually need in ADS module is "target audience - ADMINS" so we can all pay 2G to put "FIX BUGS" and "WE WANT CITIZENSHIP" ...
Does it count every time it show or does one ip only counts one time`?
cool! we want the cool citizenship as well
Hmm... have to agree that the gold per hour system would have been better, but I guess the idea was to try and get as much money as possible away from the users.
More complex than your usual applications. I didn't really expect you to spent so much time on the ads system.
This is horrible, I want my gold back!
I spent two gold and it was gone in 20 min. and only had 25 clicks.
Fix the pricing, I want my gold back, I didn't sell one weapon and lost two gold.
good for you admins...
today i got hundreds of errors like thise one:
atal error: Call to a member function getId() on a non-object in /var/www/rd1/production/releases/20090713091450/apps/frontend/modules/scriptFeeds/actions/actions.class.php on line 1570
It's eats gold I put my 2 gold in for 999999 impressions and the campaign was over in 4 hours with 7 clicks a waste of time and of gold
Where is the citizenship?
"too expensive, please the CPI is too high, actually with 2 golds I burn all 2000 visualization in 5 minutes.... in indonesia"
In Finland too. That's stupid. I used 4 gold for nothing.
Ad block plus extension for Firefox blocks those ads.
Good!
AdBlock Plus, the Firefox add on is blocking ads.
Smooth one coders.
Also, I seem to miss the point of ads in the first place, I mean we have shouts and Papers, Ads seem redundant.
Admins, please, for the sake of the game, stop giving us useless crap, and actually start taking suggestions from the masses.
I mean, it's funny how quickly ads were pushed out since their announcement.
While we still don't have Community Moderation, and Citizenship
I'm not going to pay attion to any of them
Well, not the implementation in which I hope, but this is a very good step!
i think fixing the bugs in this game is more important
I won't lie. Its a well made, creative, and useful device.
But you need to focus on more important thinġs.
I like the module a lot, but the pricing is awful. You should consider putting no minimum price. 2 gold for 2 minutes ugh... why would i do that when a newspaper is 2 gold forever.
There are some serious problems with this.
Please add an option to only target an ad towards members of your own party.
Also, it would be helpful to have an option to limit the number of times a person may see your ad.
WAY to expensive and didn't even get what I needed it to get done, done. Super duper ineffective cost wise.
It would be better if it was just like Google AdSense; by click and not by impression.
Avatars that don't disappear every day would have been nice. Who needs bug fixes when you have new features right?
it doesnt look good!
Since the "cool" new feature I cannot fire my employee or rise salery. ;-(
Please, fix it!!!
There is also another old saying that goes, “give us citizenship!”
- The price is too high
- I would like to publicize my product and link a "buy this product page" (now you can only link the market with a certain q)
- Adblock plus blocks the ads by default
- Usually people visit a lot of pages (home, work, train, read newspapers, read comments, read all comments, go to market, check profile, send a pm....). The "Impression" is a weak counter... the count should be per "Citizen"
What a rip off... We already pay a massive amount of real money to get companies and to run a country and now we gotta put up with advertisements. Instead of releasing new features which annoy users, why not fix current bugs that are already annoying users.
You kinda missed the point here dear admins. Please don't give us more useless features and fix those urgent problems that affect gameplay directly. Do you really want us to think that your only ideas are the ones how to rip off more money from us? Can't praise you for this one, sorry.
gak jelas....kaya homo