Ο ΘΑΥΜΑΣΤΟΣ ΚΑΙΝΟΥΡΓΙΟΣ ΚΟΣΜΟΣ

Day 2,802, 02:23 Published in Greece Greece by Count Miden

Ζούμε μεγαλύτερο σκοταδισμό από τον μεσαίωνα σε εποχή δήθεν "άπλετης πληροφορίας", άχρηστης πληροφορίας όμως, οι σημαντικές πληροφορίες είναι επτασφράγιστες, στην πλέμπα δίνονται τόσες πολλές ώστε να χάνεται, να πλένει μόνη της τον εγκέφαλο της, ελάχιστοι έχουν την πειθαρχία να ψάξουν την πληροφορία για την οποία ξεκίνησαν όταν ανοίγουν τις μαγικές πόρτες και καταλήγουν κανά 2ωρο αργότερα να βλέπουν βυζιά και κώλους, λιγότεροι θα κάτσουν να διασταυρώσουν την πληροφορία που βρήκαν, οι περισσότεροι θα την χάψουν και θα την διαδώσουν. Η γνώση ειναι το υπέρτατο αγαθό και η αλήθεια η υπέρτατη αξία.

Τα χει περιγράψει ο Aldous Huxley στον "Θαυμαστό καινούργιο κόσμο" του.





όπου τεχνολογία βάζεις τηλεόραση δίκτυο, ποιος από μας δεν έχει πιασει τον εαυτό του να κοιτάει διαφημίσεις αφηρημένα, χωρίς να σκέφτεται;, άσχετα αν αυτές παίζουν το ρόλο τους




. . prefer to make non­sense of democratic procedures by appealing almost exclusively to the ignorance and irrationality of the electors. “Both parties,” we were told in 1956 by the editor of a leading business journal, “will merchandize their candidates and issues by the same methods that business has developed to sell goods. These include scientific selection of appeals and planned repetition. . . . Radio spot announcements and ads will repeat phrases with a planned intensity. Billboards will push slogans of proven power. . . . Candidates need, in addition to rich voices and good diction, to be able to look ‘sincerely’ at the TV camera.”

The political merchandisers appeal only to the weak­nesses of voters, never to their potential strength. They make no attempt to educate the masses into becoming fit for self-government; they are content merely to manipulate and exploit them. For this pur­pose all the resources of psychology and the social sciences are mobilized and set to work. Carefully se­lected samples of the electorate are given “interviews in depth.” These interviews in depth reveal the uncon­scious fears and wishes most prevalent in a given so­ciety at the time of an election. Phrases and images aimed at allaying or, if necessary, enhancing these fears, at satisfying these wishes, at least symbolically, are then chosen by the experts, tried out on readers and audiences, changed or improved in the light of the information thus obtained. After which the political campaign is ready for the mass communicators. All that is now needed is money and a candidate who can be coached to look “sincere.” Under the new dispen­sation, political principles and plans for specific action have come to lose most of their importance. The person­ality of the candidate and the way he is projected by the advertising experts are the things that really mat­ter."

Αυτά για να μην επηρεάζεστε από δημαγωγούς που θέλουν αυτό